In Japanese culture, the philosophy of Mottainai – 勿体無い reflects a spirit of appreciation for everything around us. It encourages a lifestyle of saving, reducing waste, reusing, and recycling resources.
Today, Mottainai is gaining attention around the world as a way of living that helps reduce pressure on the environment and move toward a more sustainable society.
Join us in promoting a green lifestyle at Kilala Mottainai Day.With the hope of creating a space where people can reflect on and practice the Mottainai lifestyle together, Kilala has organized and continued Kilala Mottainai Day since 2020. Through a variety of activities that share the spirit of Mottainai, the event also connects people interested in sustainable living with eco-friendly brands, individuals, and green products.
Through the message Mottainai, Kilala believes that each conscious and sustainable choice can contribute to positive changes for the planet.
Kilala Mottainai Day will return on January 24–25, 2026. Kilala hopes to connect with brands, shops, creators, and artists who share sustainable values, and to continue spreading the spirit of Mottainai and green living within the community.
If you are a business, shop, or artist interested in eco-friendly and sustainable products, we invite you to join Kilala at Green Products Station!
Learn more about Kilala Mottainai Day 2024 here..
EVENT INFORMATION
- Event name: Kilala Mottainai Day
- Venue: Paper & I, 152 Nam Kỳ Khởi Nghĩa, Sài Gòn Ward, Ho Chi Minh City
- Date & time: January 24–25, 2026 | 08:30 AM–05:30 PM
- Entrance fee: Free
EVENT ACTIVITIES
- Booths at Green Products Station
- Workshop: Leaf and flower printing on canvas bags
- Other activities: fundraising secondhand market, Japanese traditional games, clothing repair, and more
DETAILS & REGISTRATION
- Registration link: https://tally.so/r/KYpEdg
Registration deadline December 31, 2025.